Sonic Innovations

Contributed by , president of Healthy Hearing
Sonic Innovations

Sonic Innovations, one of the fastest growing hearing aid manufacturers worldwide, prides itself on its spectrum of hearing aid products

This content was last reviewed on: July 7th, 2014

Leading the way in innovation and development, Sonic Innovations is a hearing aid manufacturer that markets digital instruments. Sonic Innovations strives to provide the highest quality products that mimic the most natural hearing possible through the advanced understanding of the human ear. The company has developed patented digital signal processing technologies that can be used in hearing aid devices through a microchip. Through constant technological advancements, Sonic Innovations strives to make an impact on the lives of people who experience hearing loss.


Formed in 1991, the company was originally named Sonix Technologies and was intended to market BYU hearing aid technology. Sonix got its start in Utah, and it was supported early on by Utah's Centers of Excellence program. Five years later, Sonix raised $6 million from private groups, and the small start-up began growing. In that same year, Sonix changed its name to Sonic Innovations and appointed president and CEO, Andrew Raguskus. He had experience working with both a hearing aid manufacturer and digital audio workstations, making him a well-rounded candidate for the position. By the time Sonic Innovations launched its first product in September 1998, there were 82 employees based in a Murray, Utah, office.

Sonic Innovations produces hearing aids. Sonic Innovations launched its first product, the Natura Hearing aid in September 1998, selling at $5,000 for the pair. While the product cost more than many others on the market during that time, it was smaller and had better sound quality than its competition. It was the Natura's computer chip that was capable of processing sound at a higher speed than other devices could, and it also had three times as many channels as the traditional analog hearing aids.

Just one year later, Sonic Innovations went global. Products were sold in Australia, Japan and Europe. The company had offices across the world, and by the end of 1999, it moved its manufacturing operations from Salt Lake City to a massive facility in Eagan, Minn., and transferred to a larger office space in Salt Lake City. In just one year, the company went from 82 employees to 211 worldwide.

By 2000, Sonic Innovations became a publicly traded company, and it introduced a second line of hearing aid products. Net sales skyrocketed 80 percent during this year, and the company continued to acquire more business overseas throughout the early 2000s.

Today, the hearing aid company offers an array of products in its catalog, including custom ear molds, super behind-the-ear hearing aids and more. Sonic Innovations signed a contract with U.S. veterans, and has won several awards, including the Best in Show award at the AudiologyNOW! Conference in San Diego, Calif. 

In May 2013, Sonic Innovations moved its worldwide headquarters to Somerset, New Jersey in a 40,000-square-foot building, making way for continued growth. The company is represented in 25 countries worldwide.

Company Philosophy

Aiming to be the top hearing aid manufacturer on the planet, Sonic Innovations is committed to delivering innovative hearing instruments that offer individuals a high level of satisfaction and the ability to be connected back to their lives. Sonic innovations practices high standards of ethics, professionalism, value and honesty to stay at the top of its field. By thinking outside of the box, Sonic Innovations comes up with fresh ideas and creative solutions to offer a positive and uplifting experience to those who wear hearing aids.

Sonic Innovations wants to make an impact on people's lives. With high quality, friendly service and obvious commitment to its products, Sonic Innovations ranks high among hearing aid manufacturers.

The company values creativity, dedication and energy to improve the lives of others and enrich everyday life for those with hearing loss.

What sets them apart?

What makes Sonic Innovations stick out from other manufacturers is not only the technological advancements, but the ability to relay them in simple-to-use devices. Sonic Innovations is one of the youngest companies in the hearing aid manufacturing industry, putting them one step ahead of competition in terms of creative technology. The youthfulness of the company allows them to have a fresh attitude of burgeoning ideas that help bring life back into hearing.

Sonic Innovations has launched a number of product lines that suit the needs of everyone with hearing loss, including one that came out in 2012 that serves as an introductory device for those who are unsure of hearing aids. The Pep Talk hearing aids are designed especially for patients worried about price and too many features.

Beyond selling products

Sonic Innovations is a provider of hearing instruments to the Veterans Administration, and the company has been the supplier since 2009. As the single largest purchaser of hearing aids, the Veterans Administration requires more than 430,000 hearing aids per year. Sonic Innovations was excited to help out the veterans and serivcemembers who defended our country, especially since it is a U.S.-based company.

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