East Texas Hearing Aids - Tyler

4411 Old Bullard Rd Ste 600 Tyler, TX 75703

It is outside of normal business hours for this location. Please fill out the appointment request form for a call back.

(903) 705-4670


Photo of Michael Roach, HIS from East Texas Hearing Aids - Tyler

Michael Roach,

Hearing Instrument Specialist

Michael Roach is a licensed Hearing Instrument Specialist with nearly two decades experience helping people hear well. He is a dedicated professional committed to taking the time each patient requires to provide the right treatment recommendation. He is knowledgeable and experienced with all types of hearing aids and assistive listening devices and uses state of the art equipment to detect hearing loss and to fit and program today's most advanced hearing aid technology.


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Healthy Hearing posts all positive and negative reviews that meet publishing criteria.

Read 76 verified patient reviews for East Texas Hearing Aids - Tyler! Their average review score is 4.96 () from 76 reviews.

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“East Texas Hearing Aids has excellent service from the time you start looking at hearings aids and after you start using them. They work with you to help choose the best hearing aid for you. If you have any questions or concerns, they are there to help.”

Mike Y. of Tyler, TX   
05/31/2024    Review submitted online

“I had no idea how much hearing loss I had until I took the hearing test. And even hen I did not realize the severity of the loss until I wore the hearing aids for a couple of days. It was an experience to hear sounds I did not know I was missing. I am very satisfied with the staff and the care they have shown”

Pat H.   
05/30/2024    Review submitted online

“ I was having trouble hearing and my insurance finally kicked in for me to use and my sister-in-law checked to see what hear doctors was in my network to take my insurance. I'm happy that she did. Because now I'm able to hear what folks are saying. These folks here are the best. Thank Y'all”

Hugh C. of Jacksonville, TX   
04/07/2024    Review submitted online

“I always get immediate and excellent service. ”

Mary F. of Tyler, TX   
04/05/2024    Review submitted online

“This is a great hearing aid center, The staff is very professional and very caring. I highly recommend them! ”

Paul T. of Tyler, TX   
01/26/2024    Review submitted online

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Clinic details

ETX Hearing Aids Helping You Hear Now

Hearing Instrument Specialist in East Texas

East Texas Hearing Aids (ETX)

Helping You Hear Now

Imagine a world where sound is absent, or speech has no clarity. You'd miss out on so much spending time with friends, sharing meals with your family and loved ones, playing with your children and grandchildren and even and even hearing the birds in your yard. This is the heart of our mission. We are fully committed to helping you improve your hearing and get the most out of everyday life. Hearing plays a crucial role in your overall well-being, from preventing dementia to keeping you connected with your loved ones and ensuring your safety. We are dedicated to restoring your ability to hear,  and enhancing your quality of life.

Providing Hearing Aid Services & Hearing Testing in Athens, College Station, Conroe, Corsicana, Kaufman, Lufkin, Quitman, & Tyler

Hearing care services

Hearing Aid Solutions & Services In East Texas

 When you have your hearing tested at East Texas Hearing Aids (ETX)

  • We can catch your hearing loss early
  • Our professionals will help you understand your hearing loss better and discuss with you a plan of action
  • Determine which hearing aid solutions are best for you
  • We customize and program your hearing aids according to your test results and lifestyle needs
  • Provide the “Good Faith Estimate” explaining how much your medical care will cost.

Hearing Services East Texas Hearing Aids Also Include:

  • Hearing Testing / hearing evaluation
  • Tympanometry
  • Hearing aid selection and sales
  • Tinnitus (described as a ringing or buzzing sound in the ear/s) help.
  • Hearing aid repair services and cleanings
  • Assistive listening devices (ALD)
  • Hearing aid battery sales and accessories

The hearing aid brands that we offer and service are known throughout the industry for consistenly staying at the forefront of technology, offering the best features and providing a wide variety of styles.

  • Resound
  • Widex
  • Starkey
  • Lyric
  • Unitron
  • Signia and Rexton 
  • Oticon
  • Phonak
  • Rexton
  • Rechargeable hearing aids

Once you new have hearing aids have been ordered and arrive we will schedule a time convenient for you for your hearing aid fitting. At this appointment we will:

  • Perform Real Ear Measurement this process will verify that your hearing aids will amplify sound properly. This test ensures suitable amplification for your individual hearing loss and is recommended by both the American Speech-Language-Hearing Association and the American Academy of Audiology.
  • Check the fit of your hearing aids or custom molds to ensure they are comfortable and provide optimal sound quality for your specific hearing needs.
  • Program your hearing aids to specifically  amplify the frequencies you’re struggling to hear, enhancing clarity and improving your overall listening experience.
  • Test how well the hearing aid is working and whether it needs to be adjusted further.
  • Go over how to take care of them and keep them working like new.
  • Cover any advanced features your hearing aid may have such as streaming Bluetooth.
  • Ensure you can properly insert and remove your hearing aids

We understand you will only wear your new hearing aids if they’re comfortable and work fpr you. So be honest with us, and let us know if they need further adjustments.

Hearing Protection in East Texas - 

  • Swim molds to help keep water form entering the ears resulting in a possible ear infection (swimmers ear)
  • Music
  • Shooters
  • Motor sports
  • Industrial sounds such as a loud work environment 
  • Ear Protection and Earmuffs With Bluetooth These types of hearing protection will allow you to communicate with your coworkers without removing your earmuffs or headset. Your ears will be protected, and you’ll still be able to hear instructions, warning bells, and more.



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Hours of operation

Monday9 am - 5 pm
by appointment
Tuesday9 am - 5 pm
by appointment
Wednesday9 am - 5 pm
by appointment
Thursday9 am - 5 pm
by appointment
Friday9 am - 3 pm
by appointment

Visit our other locations

East Texas Hearing Aids - Athens
514 E Corsicana Street
Athens, TX 75751

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East Texas Hearing Aids - Kaufman
209 East Fair St Suite A
Kaufman, TX 75142

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East Texas Hearing Aids - Corsicana
301 Hospital Dr Suite 198
Corsicana, TX 75110

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East Texas Hearing Aids- Lufkin
1318 S. John Redditt Dr Suite A
Lufkin, TX 75904

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East Texas Hearing Aids - Conroe
2257 N. Loop 336 W Suite 130
Conroe, TX 77304

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Accepted forms of payment

  • Cash
  • Check
Disclaimer: This clinic profile is for general information purposes only.