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Oticon partners with Lumosity to emphasize Brainhearing relationship

Contributed by | Friday, October 31st, 2014

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When it comes to understanding how hearing health supports brain cognition, Oticon hopes their customers are "all ears." The hearing device manufacturer is partnering with Lumosity, a personalized, brain-sharpening program developed by neuroscientists and used by more than 50 million members from 182 countries. The partnership allows Oticon practitioners to help patients keep their brains challenged while reinforcing the benefits of Oticon’s BrainHearing™-equipped hearing solutions.

“With the latest information on the connection between hearing loss and healthy aging, we see an enormous opportunity for practitioners to help patients understand that hearing loss is a serious health care issue – and to motivate them to take action,” Sheena Oliver, Vice President of Marketing for Oticon, Inc., said. “Lumosity’s games are inspired by neuropsychological and cognitive tasks, and are designed to challenge core cognitive abilities. With BrainHearing™, we share a similar goal – to keep neural pathways engaged so the brain doesn’t have to relearn to hear.”

Oticon lumosity partnership
 

What do your ears have to do with brain cognition? Although the ears are responsible for collecting sound, the brain actually makes sense of it. The brain uses the ears to orient itself, decide what sounds to focus on and separate the relevant sound from the rest of the noise. When hearing abilities decrease, so does the brain's ability to perform these basic functions.

“A growing body of research continues to explore the connection between hearing health and cognition,” Oliver said. “Good hearing plays an important role in maintaining quality of life, including healthy cognitive function. Untreated hearing loss has been shown to have a negative impact on speech understanding and comprehension and other cognitive activities, such as memory and the ability to engage in conversation.”

Oticon hopes the partnership with Lumosity will enable their practitioners to help their consumers understand the critical link between brain health and hearing health. Founded in 2005, Lumosity has created a product that resonates with millions of people from all different walks of life and from all around the world. Members receive a personal brain trainer and more than 40 scientific games with access on a variety of personal electronic devices.

“It was important for us to choose a brain training program that would appeal to a wide variety of age groups,” Oliver said. “We especially liked that Lumosity is a recognized brand with wide consumer appeal. We also liked that people could personalize their games and track their progress – this is a nice fit with our own focus on personalized hearing care. I’ve played the games myself and found them both fun and challenging!”

Oticon is one of the world's largest companies in the hearing device industry and operates the world's leading hearing research facility. Their researchers are constantly looking for links between hearing, thinking and human behavior. Core technologies are designed to support the way the brain works by helping it orient to different sounds using both ears, separate sounds and focus on the desired source, focus on what’s important, and recognize sound and make sense of it.

Customer satisfaction ratings have improved from 79% among those using traditional ear hearing devices to 96% among those using BrainHearing™ technology. Oticon's BrainHearing™ technology utilizes the following four features to improve brain functions:

  • Speech Guard E keeps voices distinct from one another and separates them from competing sound 
  • Spatial Sound helps individuals understand their surroundings and know where sounds are coming from
  • Free Focus helps users focus on a voice in noise, while maintaining its awareness of its surroundings
  • YouMatic allows users to personalize the way they experience sound according to their needs and personal sound taste

“BrainHearing™ technology takes an innovative 'brain first' approach, providing sound with the clearest, purest signal possible – the way the brain is best able to understand it,” Oliver explained. “With more sound information, the brain doesn’t have to work as hard to understand what is being said. The result is a clearer, more effortless listening experience that helps preserve energy throughout the day.”

For more information on Oticon BrainHearing and how it might improve your hearing device experience, contact a hearing healthcare professional in your area! 

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