Sonic Innovations Celebrates Company's First Receiver-In-Canal Hearing Aid

Thursday, April 2nd 2009
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Sonic officials say the new Sonic Touch hearing aid is smallest receiver-in-canal product available


Salt Lake City -Sonic Innovations, Inc. (NASDAQ: SNCI) will celebrate its first receiver-in-canal ("RIC") device, Sonic Touch, at the Audiology NOW! Conference to be held in Dallas, Texas, April 2 through 4, 2009. Company officials say the Sonic Touch product is the smallest receiver-in-canal product available in the market.

Sonic Touch is offered at three technology levels and available in a choice of five base colors and 15 accent color clips. The three Sonic Touch products are readily identified by the number of processing channels. Sonic Touch 6 has six channels and two programs, Sonic Touch 12 has 12 channels and three programs, and Sonic Touch 24 has 24 channels, four programs and voice alerts. "The Sonic Touch product represents a major step forward for Sonic Innovations and our industry as a whole. In addition to its sophisticated design, incredibly small size and ease of use features, Sonic Touch has the best moisture resistance of any RIC product on the market," said Innovations CEO, Sam Westover.

Westover noted that the Sonic Touch products incorporate many of the sound processing technologies present in Sonic Innovations' Velocity series of hearing solutions. Touch provides natural sound quality, superior noise reduction and the finest directionality, driven by Sonic's unique DIRECTIONALfocus technology.

About Sonic Innovations:

Sonic Innovations is a global provider of superior hearing solutions. The company is passionate about quality, technology, and improving lives through enhanced hearing. Sonic Innovations is dedicated to the growth and success of their hearing-healthcare partners.

Sonic Innovations, headquartered in Salt Lake City, Utah, has international offices and manufacturing centers across the globe. In conjunction with their distributor partners, Sonic Innovations has provided hearing care services and solutions in more than 25 countries. Sonic Innovations is listed on the NASDAQ Global Market System (SNCI) and can be found online at www.sonici.com.

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About Sonic Innovations
Sonic Innovations

Sonic Innovations, one of the fastest growing hearing aid manufacturers worldwide, prides itself on its spectrum of hearing aid products and its on-going support of both hearing health care providers and, ultimately, the users of Sonic Innovations’ long list of quality digital hearing aids.

Based on their advanced understanding of human hearing, the company continues to set new standards in digital hearing aid technology. Built upon the success of patented digital signal processing (DSP) technologies, Sonic continues to offer cutting edge solutions to enable those with hearing loss to hear like no other product can provide.

For more information, visit www.sonici.com/ or the Sonic Innovations information page on Healthy Hearing.

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Local Hearing Professionals
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Amherst, NY 14225
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Cheektowaga, NY 14225
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Depew, NY 14043
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