be by ReSound™: A Hearing Device Like No Other

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Minneapolis, MN (October 1, 2008) - ReSound is pleased to announce the introduction of be by ReSound^™ - a revolutionary new hearing device that is virtually invisible on the ear.

The alternative to traditional hearing instruments

Unlike anything that's ever been seen before, be by ReSound^™ is the alternative to traditional hearing instruments.

Pre-market trials revealed that the majority of first-time end-users did not identify be by ReSound as a hearing instrument. Guesses ranged from a microphone, to a lamp, to a gearshift. In fact, when 300 end-users were shown be by ReSound, only 3% identified the device as a hearing instrument.

Designed to disappear

be by ReSound is the first hearing device on the market featuring Invisible Open Technology^™. be by ReSound sits naturally and invisibly in the ear, resulting in comfort that's second to none. In addition, the microphone and tubing of be by ReSound are hidden in the ear's natural contours, providing suppression of wind noise and removing the interference from eyeglasses sometimes associated with behind-the-ear hearing instruments.

Industry leading technology

Though it weighs as much as a paper clip (battery included) and sits invisibly in the ear, be by ReSound packs a seriously powerful punch. This unparalleled performance is provided by ReSound's superior technology platform: Sound by ReSound^™.

Sound by ReSound is made up of three sophisticated technological elements that combine to deliver brilliant clarity, advanced elimination of whistling and the most natural listening experience available.

For more information about be by ReSound, visit www.trybebyresound.com.

About ReSound

ReSound develops technology and solutions to improve quality of life for hearing impaired throughout the world. Founded in 1999 through a merger of GN Danavox and ReSound Corporation combining 90 years of hearing instrument development, ReSound today upholds its illustrious history as a leading manufacturer of cutting-edge hearing instruments in major global markets. ReSound North America is headquartered in Bloomington, MN.

For more information, visit www.gnresound.com.