Sonic Innovations Appoints New Vice President of Auditory Research

Saturday, August 9th 2008
Salt Lake City-Sonic Innovations, Inc. (NASDAQ: SNCI), the only U.S.-based publicly traded manufacturer of digital hearing aids, has appointed Dr. Michael Nilsson as vice president of Auditory Research and director of the Center for Amplification and Hearing Research. Nilsson holds a bachelor's, master's and Ph.D. in Cognitive Science from the University of California.

"We are pleased to appoint Michael into his new position," said Sonic Innovations CEO Sam Westover. "Michael has been with the company for 10 years and brings excellent qualifications and skills to this role."

Nilsson joined Sonic Innovations in May 1998 as a researcher and became director of the Center for Amplification and Hearing Research in January 2006. He is also a co-inventor on Sonic Innovations' Noise Reduction Patent. Prior to joining Sonic Innovations, Nilsson was a researcher at the Hearing Aid Research Lab at the House Ear Institute in Los Angeles.

"I am excited about the opportunity to join such a dynamic management team and contribute even more to Sonic's future," said Nilsson. "The company is a leader in digital-signal processing and is well positioned to continue providing improvements in sound quality and world class product quality, aesthetics and features."

About Sonic Innovations

Sonic Innovations is a global provider of superior hearing solutions. The company is passionate about quality, technology, and improving the lives of the hearing impaired. Sonic Innovations is dedicated to its hearing-healthcare partners, and share the same passion with them in bettering the lives of their patients.

Sonic Innovations, headquartered in Salt Lake City, Utah, has international offices and manufacturing centers across the globe. Through our distribution partners, we provide hearing care services and solutions in more than 25 countries. Sonic Innovations is listed on the NASDAQ Global Market System (SNCI) and can be found online at www.sonici.com.

Sonic Innovations has sold more than 1,000,000 hearing instruments.

Taken from www.sonici.com/corporate/News/default.aspx
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About Sonic Innovations
Sonic Innovations

Sonic Innovations, one of the fastest growing hearing aid manufacturers worldwide, prides itself on its spectrum of hearing aid products and its on-going support of both hearing health care providers and, ultimately, the users of Sonic Innovations’ long list of quality digital hearing aids.

Based on their advanced understanding of human hearing, the company continues to set new standards in digital hearing aid technology. Built upon the success of patented digital signal processing (DSP) technologies, Sonic continues to offer cutting edge solutions to enable those with hearing loss to hear like no other product can provide.

For more information, visit www.sonici.com/ or the Sonic Innovations information page on Healthy Hearing.

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