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MicroTech

Contributed by , President

MicroTech is a hearing aid manufacturer that believes in custom-fitted products that match individual users' needs and lifestyle. They are focused on quality, esthetics and technological advancements in both digital electronics and wireless connectivity. MicroTech is more focused on the user's needs than technology for the sake of technology. MicroTech has been in business since 1986, and is just one brand of the Starkey Group, an enduring company that was first established during the infancy of modern hearing technologies and grew to set the standard for hearing aid technology worldwide.

History of Starkey Group

Starkey Group was founded in 1967 as Professional Hearing Aid Service. But even prior to its inception,  its founder, William Austin, was gaining the experience that would lead to his company's massive success. In 1961, Austin was a medical student in Minnesota who worked at his uncle's hearing aid center. In 1962, he opened his own storefront and then eventually opened a hearing aid repair shop in St. Louis, Minnesota - Professional Hearing Aid Service - which expanded and grew successful very quickly. In 1971, Austin bought Starkey laboratory and their innovative inner ear molds were used for making customized hearing aids.

MicroTech hearing aidsAs the company grew, they became the leader in hearing aids, pioneering many of the technologies that all hearing aids rely on today. In 1975, Starkey Labs, the research and development arm of the group, developed the first in-the-ear canal hearing aid. Its warranty and guarantee policy soon became industry standard. The late 1970s also saw several diagnostic advancements that made hearing tests more sophisticated and comfortable for patients. These developments include the Tinnitus Research Audiometer, the Digital Dram Meter and the CHAT hearing aid tester.

In the 1980s, Starkey Group gained even more recognition when Ronald Reagan - who had suffered noise-induced hearing loss on a film set before becoming president - began using a Starkey custom-fitted hearing aid. The media coverage of Reagan wearing this device  helped to de-stigmatize hearing loss and the use of hearing aids. Over night, sales went through the roof. The company began to grow very quickly after learning to manage its impressive growth rate. By the mid-80s, Starkey had expanded from its Eden Prairie, Minn., headquarters to locations worldwide, including Toronto, Glencoe, Minnesota; Hamburg, Germany; Paris, Sydney, Atlanta, Mt. Laurel, New Jersey; Portland, Oregon; Austin, Texas; and Marin, Switzerland. Starkey also began acquiring other smaller hearing technology companies while allowing them to keep their brand and markets. By 1996, the company had locations in Suzhou, China; Auckland, Warsaw, Seoul, Oslo, Stockholm, Prague and Matamoros, Mexico.

Today, Starkey Group undoubtedly has a global presence and a stronghold on the market with an estimated value of more than $350 million and more than 200 patents for hearing technology. It was the first hearing device company to use nanotechnology, touch technology and to make hearing aids waterproof in its cutting edge Starkey Hearing Research Center in Berkeley, CA. But more importantly, Starkey and its brands are committed to those with hearing loss in numerous ways. In 1977, it began the CARE initiative - a campaign to educate the public on hearing loss and its treatment. Starkey has focused on ways to address the esthetic concerns of hearing aid wearers. Additionally, in 1978, the group initiated The Starkey Hearing Foundation, which donates thousands of pairs of hearing aids to adults and children who are living in poverty around the world.

MicroTech Hearing Aids

MicroTech is one of Starkey's most successful brands. MicroTech has state-of-the-art devices for every need and lifestyle, with various types of directional settings, feedback cancelation and noise management. MicroTech also offers a hearing aid specifically for those with tinnitus, which provides personalized sound therapy to remove your focus on or mask the ringing, whizzing or buzzing from tinnitus. Many of its devices also offer innovative options compatible for maximum comfort when listening to music, watching TV and using cell phones. MicroTech also has two new options for hearing aids that rely on the most advanced digital technology to fit inside the ear canal completely, making them nearly invisible.

What sets them apart

As a Starkey Group brand, MicroTech comes from a long, successful legacy of hard work, in-depth research and the latest technological advancements. Most importantly, MicroTech focuses on the consumer - they do not believe in technology for technology's sake, meaning individual consumers are encouraged to find the best hearing aid for them, and they recognize that not everyone wants or needs the latest features. MicroTech offers a full-service warranty and all of its hearing aids are custom-made.

This content was last reviewed on: July 7th, 2014

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