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Unitron Establishes New Office in Switzerland

Unitron opened its newest company office in Staefa, Switzerland. The office, led by Unitron Brand Manager Patrick Tuor, will be comprised of sales, audiological technical support, training services and customer support, and will manage the distribution of Unitron products and services to the Swiss market.

Unitron Switzerland will offer the Moxi™ and Quantum™ product lines based on the Era™ sound processing platform, as well as the recently announced Flex:trial™, the industry’s first risk-free business solution for hearing instrument trial and fit.

“We are very pleased to welcome Unitron Switzerland to our growing family of Group Companies,” says Jan Metzdorff, President, Unitron. “Switzerland is a fast-growth market within the hearing healthcare industry. By establishing a direct office under the leadership of Patrick Tuor, we are able to more efficiently meet the growing demand in this key European market and better serve and support our expanding customer base.  We are confident that Patrick and his team will play an instrumental role in building Unitron’s brand within this key European market.”

Patrick Tuor was most recently responsible for Sonova’s Sona brand in Switzerland. Sona’s technologies, service and distribution were transferred to Unitron in October 2011, and form the basis for Unitron’s new Flex solution.  Mr. Tuor has extensive experience in business development honed during a sales and marketing career spent in the healthcare marketplace with roles at Synthes, Smith &Nephew, and a German retailer.  Patrick Tuor holds a Masters of Business and Administration and is working towards a Masters degree in Healthcare.

“I’m excited to take on this new opportunity for Unitron, and to play a role in helping the company realize our mission to build Unitron’s global brand through delivery of world-class products coupled with a superior customer experience,” says Patrick Tuor, Brand Manager, Unitron Switzerland.  “My team and I are looking forward to creating strong and lasting relationships with our customers, and to making Unitron a leading brand name in the Swiss hearing healthcare marketplace.”

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