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Online Resource Eases Journey from Silence to Sound

New Web Site Provides Comprehensive Information About the Most Sophisticated Technological Option for People Who are Deaf or Hard-of-Hearing

Valencia, Calif., October 8, 2007 Advanced Bionics unveiled an unprecedented online resource for people who are deaf or hard-of-hearing: www.BionicEar.com. The new, easy-to-navigate Web site invites individuals with hearing loss and their families, cochlear implant recipients and candidates, and healthcare and education professionals alike to learn about cochlear implants.

The internet has become a powerful tool for patients seeking alternative treatments. BionicEar.com serves as a trusted source to people who are seeking hearing solutions, said Jeff Greiner, president and co-CEO of Advanced Bionics. BionicEar.com is filled with valuable educational information and resources that provide the knowledge and support needed on the journey to better hearing.

A key feature of the updated Web site is The Journey to Hearing, which serves as a guide to coping with hearing loss and the cochlear implant treatment option. The Journey to Hearing is separated into four, simple steps: Learning, Choosing, Getting and Living with Cochlear Implants. Each section provides a more thorough understanding of the treatment options, the decisions faced when choosing a cochlear implant, and life with a cochlear implant. The Web site also contains other relevant resources such as a clinic locator, support information, and personal stories of those who have benefited from Bionic Ears.

We are excited to unveil an industry-leading online resource where people can quickly and easily access pertinent information during every step of their hearing journey, said Patricia Trautwein, Au.D., Director of the Bionic Ear Association (BEA), a support network for cochlear implant candidates, recipients and families. Not only are we striving to advance hearing technology, we are also committed to providing the high-quality, comprehensive resources and tools our patients need to maximize their hearing potential.

About Cochlear Implants

The cochlear implant is the only medical technology able to functionally restore one of the five human senses - hearing. Unlike a hearing aid that amplifies sound to make it loud enough for an impaired ear, the cochlear implants external sound processor transmits electrical signals to the implanted internal device that converts the digital information, bypasses the damaged part of the ear, and sends it directly to the hearing nerve.

About Advanced Bionics

Advanced Bionics, founded in 1993 by Alfred E. Mann, is a global leader in the development of implantable technologies that improve the lives of hearing impaired individuals. Headquartered in Valencia, California, Advanced Bionics is the only American manufacturer of cochlear implants and the only technology approved by the U.S. Food and Drug Administration (FDA) to restore a human sense.

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