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Listen Up America Week Brings Free National Hearing Screenings to Communities Around the Country

GlaxoSmithKline Consumer Healthcare Joins Forces with Audiology Awareness Campaign for Week-Long Event to Better Identify Hearing Loss

Pittsburgh, PA May 5, 2008 Despite the fact that more than 31 million Americans report some type of hearing problem, only about 13 percent of U.S. physicians routinely screen their patients for hearing loss during physical exams. In order to make qualified hearing testing available to the general public, GlaxoSmithKline Consumer Healthcare and the Audiology Awareness Campaign (AAC) have partnered to bring free hearing screenings to communities around the country so that people can have their hearing tested by trained audiologists who specialize in evaluating and treating people with hearing loss.

GlaxoSmithKline Consumer Healthcare, makers of Debrox, the number one doctor and pharmacist recommended brand for ear wax removal, has partnered with the AAC to co-sponsor Listen Up America national hearing screening week, May 5-10, a nationwide event intended to raise awareness of hearing loss, hearing prevention, identification and treatment. Audiologists from across the U.S. will offer free hearing screenings in their communities during Listen Up America Week, including Billings, MT, Brookline, MA, Charlotte, NC, Cincinnati, OH, Colorado Springs, CO, Des Moines, IA, Grand Rapids, MI, Lafayette, IN, Manchester, NH, Minneapolis, MN, Naples, FL, Potomac, MD, Richmond, VA, San Mateo, CA, St. Louis, MO, Tucson, AZ, and White Plains, NY.

We are fortunate again this year to be partnered with Debrox in an effort to raise national awareness of the importance of early identification and diagnosis of hearing disorders, said Kathy Landau Goodman, Au.D., chairperson of the AAC. By offering free hearing screenings throughout the United States, we have the ability to reach many Americans who might otherwise not have access to trained audiologists who can evaluate their hearing, determine whether they have hearing loss, and then make recommendations for treating their hearing problems.

With about one in 10 Americans reporting some type of hearing difficulty, hearing loss is the third most common health problem in the U.S. Although hearing problems are commonly associated with the aging process, hearing loss affects all age groups. More than half of hearing impaired persons in the U.S. are under age 65, including six million people between the ages of 18 and 44. In addition, 1.5 million are school age children.

There are many causes of hearing loss. Sometimes the cause is readily apparent, such as wax build-up in the external ear canal, a condition that is easily treated but unfortunately goes unrecognized in 46% of patients. Other times, the cause of hearing loss is presumed or indefinite. For instance, noise-induced hearing loss attributed to the use of iPods and other popular portable music players is a growing phenomenon blamed for hearing impaired persons under the age of 50.

Hearing problems often go unrecognized by those people who might be experiencing hearing loss, sometimes taking years or even decades before seeking professional help, said Landau Goodman. By teaming with Debrox, we are making audiologists generally available to help those who might be experiencing hearing impairment. With a free hearing screen, we can best evaluate their hearing and determine the degree of their hearing loss and put them on the path toward treatment.

If you know someone you suspect may have undetected hearing loss, please dont delay. The first step to effective treatment is to have a professional hearing test by a trained audiologist. Visit the AAC website (www.audiologyawareness.com) or call the AAC hotline at 888 833-EARS to find an audiologist in your area who is conducting free hearing screenings May 5-10, as part of Listen Up America Week. All family members, regardless of age, are encouraged to have a free hearing screening.

About the Audiology Awareness Campaign

The Audiology Awareness Campaign (AAC) was organized by five professional audiology organizations with one main goal in mind helping persons with hearing loss. Learn more about hearing and ear health at www.audiologyawareness.com

About GlaxoSmithKline

GlaxoSmithKline, one of the worlds leading research-based pharmaceutical and consumer healthcare companies, is committed to improving the quality of human life by enabling people to do more, feel better and live longer. Additional information about GlaxoSmithKline can be found online at www.gsk.com.

About GlaxoSmithKline Consumer Healthcare

GlaxoSmithKline (GSK) Consumer Healthcare is one of the worlds largest over-the-counter consumer healthcare products companies. GSK offers the widest range of proven NRT products available, products which can significantly improve a smokers chance of quitting successfully and have helped millions of people quit smoking. In addition, GSK offers several resources and support services designed specifically to help smokers and non-smokers understand and address the two components to smoking cessation: nicotine addiction and habit change. Its more than 30 well-known brands include the leading smoking cessation products, Nicorette, NicoDerm CQ and Commit as well as many medicine cabinet staples, including Abreva, alli Aquafresh, Sensodyne, Tums and Breathe Right, trademarks owned and/or licensed to GlaxoSmithKline Group of Companies.

About Debrox

Debrox, the number one doctor and pharmacist recommended ear wax removal product, is a safe, non-irritating solution that gently helps removes excessive earwax buildup. When used as directed, Debrox helps ears stay clear of earwax built-up, dirt and debris. The active ingredient in Debrox is clinically proven to be safe and effective which is why more doctors recommend Debrox than all other earwax removal products combined. Learn more about Debrox at www.debrox.com.

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