New report uncovers the opportunities and challenges in a rapidly increasing market.
March 22, 2010 – Dallas, TX – Independent technology research firm J Analytic announces the release of its latest report titled, “Hearing Instruments 2010: Baby Boomers, Bottlenecks and Boosting Growth.” The nearly 150-page report contains concise analysis, market projections and strategy recommendations useful to those involved in the hearing aid industry from hearing aid manufacturers to educators, retail organizations and audiologists.
Rapid changes in longevity, aging and hearing loss are offering unprecedented opportunity and risk. Technology-savvy customers are demanding increased access to information, upsetting traditional dispensing ideologies. Audiologist graduation rates are nearly the same as those retiring creating a service bottleneck. Hearing Instruments 2010 explores how other medical markets have met these challenges and thrived. The optical market is one example of how an unexpected 60% rise in global myopia rates over the past thirty years rewrote their business model.
Hearing Instruments 2010 discusses how technology is creating new delivery and revenue opportunities. Hearing aids are mini-computers making remote diagnostics and easy software upgrades possible. This represents a new way of generating incremental revenue between device replacements while better servicing customers.
The hearing aid market continues to be dominated by a handful of manufacturers. But while in 2009, the top three makers accounted for 64% of the global market; neither market share nor global penetration has been unchanged. “The past decade has seen leaders fall behind and visionaries take share from competitors,” noted report author Jon Anderson. “While still concentrated in North America and Europe, the hearing aid market continues to show strong growth outside these strongholds due to education, local economic growth and access to healthcare.”
The size of the market continues to grow while penetration rates continue to struggle. Hearing Instruments 2010 discusses how leaders in the industry will tackle traditional market growth as well as implement technology and marketing strategies to grow penetration in underserved categories.
The report is available in two formats to serve multiple audiences. The full report is priced at $3,495. There is also a 63-page Audiologist version priced at $350 that excludes the Global Market Sizing, Global Market Share and Market Opportunities chapters of more interest to manufacturers. The Audiologist version also limits manufacturer profiles to the top three. For more information and purchasing, please visit: www.janalytic.com/ResearchHealthcare/ResearchHealthcare2.html.
About J Analytic
J Analytic is an independent research firm with over 25 years of experience in business and consumer technology research and market analysis. Hearing Instruments 2010: Baby Boomers, Bottlenecks and Boosting Growth is our inaugural report in the healthcare market.