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GN ReSound and 2005s Miss America to Speak About New Technology and a Better Way of Life

Minneapolis, MN (March 13, 2007) In an effort to educate Americans on the importance of hearing health and Pulse, the worlds first rechargeable hearing aid, GN ReSound will hold a satellite media tour with 2005s Miss America, Deidre Downs. As company spokesperson, Downs will speak about how Pulse tackles previous concerns associated with hearing aids and offers users the sense of freedom and fulfillment. To date, more than 18 national and local broadcast outlets are scheduled to interview Deidre on the subject from 6 to 11 a.m. on March 23.

Downs dealt with the obstacles of hearing impairment since childhood, but overcame them thanks to determination and the help of todays hearing aid technology. She now serves as official ambassador for Sound Effects, a hearing health campaign from GN ReSound.

Hearing loss is a growing yet under attended-to issue that strongly affects peoples lives in our country, says Downs. Unfortunately, when it comes to treatment through hearing aids, the general population thinks that batteries have to be changed frequently and that background noise, cell phone interference and wind are going to be constant problems.

Todays patients have young and active lifestyles, and they are not ready to settle down and be confined to a hearing instrument that limits their abilities. Pulses unparalleled rechargeable feature and unprecedented sound enhancement allows them to work and play worry free no batteries or settings to change and no worrying about unnatural sound coming from a bulky instrument.

About GN ReSound

Based in Bloomington, MN, GNReSound is a subsidiary of GN Store Nord. The hearing solutions provider regularly tops the industry with innovative, user-friendly technologies that improve quality of life through hearing assistance. The company is widely recognized as the hearing industry's innovation leader. Currently GN ReSound products include Metrix, AiR, Pixel, Plus5 and Pulse. For more information on the complete family of ReSound hearing instruments, visit www.gnresound.com.

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