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Sound ID Delivers Personalized Sound with New Products

Company fuses state-of-the-art technologies enabling people to enjoy better sound quality in noisy environments personalizing sound to individuals needs

Palo Alto, Calif., April 6, 2006 Bringing new sound clarity to everyday communications, Sound ID, the leader in personalized sound enhancement, announced the availability of their first system designed for consumers who will benefit from improved sound quality in noisy environments.

Combining Bluetooth and noise compensation technologies, sound processing algorithms (which address individual differences in hearing preferences), techniques that improve signal-to-noise ratio and advanced audio science, Sound ID has designed, developed and delivered the state-of-the-art Sound ID Personal Sound System'.

"At Sound ID, our mission is to break the sound barrier and provide cutting edge acoustic technology to those who have difficulty listening in noise." said Dr. Rodney Perkins, Founder and Chief Medical Officer of Sound ID. With our technology, sleek, high tech design, and superior ergonomics, we enable our consumers to enjoy mainstream listening and communication activities with greater ease, efficiency, and effectiveness.

Brought to life by leaders in otology, psychoacoustics, product design and digital sound process engineering, personalized sound addresses users specific listening preferences delivering the optimum listening experience for consumers. Sound IDs versatile new system enhances the listening and communication clarity in noisy restaurants, automobiles, mobile phone conversations, public settings such as lecture halls and churches, meeting and conference rooms, parties, and even listening to television with family and friends.

Each day, millions of people realize the need for high quality sound in noisy environments, said Rick Darnaby, President and CEO of Sound ID. With our versatile Personal Sound System, and the expertise of the Hearing Care Provider, we can deliver the optimum listening experience. Our consumers will benefit from the high quality service provided by these committed professionals.

Sound ID's advances in the field of personalized hearing devices offer improved ease of communication for many of my patients, said Dr. Paul Pessis, President-Elect of the American Academy of Audiology. The Sound ID system maximizes the opportunities for successful conversation both in-person and on cellular phones.

About the Sound ID Personal Sound System' (PSS)

The PSS is comprised of a sleek high-tech ergonomically designed Ear Module and Bluetooth-enabled remote microphone; call the versatile CompanionLink'. The compact Ear Module connects with both the CompanionLink' and Bluetooth-enabled mobile phones giving users wireless convenience to enjoy improved sound quality in multiple listening venues as well as mobile phone communications. The system is completely rechargeable, and comes with a handsome desk top charging cradle.

Following a one-time set up process conducted by a Hearing Care Professional, the PSS becomes a personalized sound system delivering unmatched sound clarity in a wide variety of difficult listening situations. The system uses three modes of operation:

  1. CompanionLink' Mode - This highly versatile mode of operation provides multiple benefits:
    • Conversations in noisy environments are enhanced by transmitting the sound of a conversation partner directly to the users ear via the CompanionLink'
    • Improved sound intensity and quality from television without raising the TV volume
    • Meeting and conference room listening is improved by placing the CompanionLink' and table top holder in front of the target speaker
    • Lectures and sermons are more easily understood by placing the CompanionLink' on the lectern

  2. Mobile Phone Mode Improves the sound clarity of on-the-go conversations when using a Bluetooth-enabled mobile phone
  3. Ambient Mode Enhances listening by amplifying sounds around you.


Sound IDs PSS is available through Hearing Care Professionals. These professionals have the capability and commitment to ensure optimum satisfaction through exceptional consumer care and service.

For more product, pricing and distribution details, please visit www.soundid.com or call 1-866-Sound ID.

About SoundID

Sound ID' was founded with the mission to bring personalized sound to mainstream consumers. The Sound ID Personal Sound System' is designed for mainstream consumers who would benefit from improved sound quality in noisy environments. We combine Bluetooth and noise compensation technologies, sound processing algorithms, techniques that improve signal-to-noise ratio and other audio science to deliver state-of-the-art personal sound. The cutting edge technology in the PSS combined with the personalization services of our Hearing Care Provider partners provide enhanced listening and communication clarity in noisy restaurants, automobiles, mobile phone conversations, public settings, meeting rooms, parties, even listening to television with family and friends.

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