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Beltone Announces Peter Graves as National Spokesperson

(CHICAGO) - Beltone Electronics Corporation is pleased to announce Peter Graves as their national spokesperson.

Beltone's new national marketing campaign communicates two simple messages to consumers - act on your hearing loss and Beltone is the right place to go for outstanding hearing care. The campaign incorporates high-profile national TV programming, as well as direct mail and newspaper.

To deliver this message, Beltone needed a spokesperson who is credible, recognizable and approachable. "Most of all, we needed that certain essence or presence that elevates our products. A strength, a dignity and a vibrancy that shows consumers getting hearing help is a smart choice," says Jim Curran, President of Beltone USA. "Peter Graves embodies all of these qualities and we are proud to have him represent Beltone."

Peter Graves has had an impressive career in television and film for over 50 years. His credits include Stalag 17, Fury, Mission Impossible, Airplane, Biography and 7th Heaven.

Founded in 1940, Chicago-based Beltone Electronics Corporation is a global leader in the hearing care industry, applying its advanced technology to produce hearing instruments sold in the United States, Canada and 40 countries worldwide. In addition to providing outstanding service and support for its hearing care network operating 1,300 offices in North America, Beltone remains the most trusted brand for quality products and care among its patients and adults aged 50+.

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