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Beltone Awards President's Cup Award

Beltone proudly presented its prestigious President's Cup Award to William McCrae at its 2010 National Meeting in Chicago, Ill. Since 1958, Beltone's highest honor, The President's Cup, is awarded annually to hearing care practitioners who demonstrate exceptional patient care, community involvement and professional business practices.

"This award recognizes those practitioners whose professionalism and care go well beyond their office and into the community," says Beltone President Todd Murray. "William's leadership and dedication to local hearing care associations and community organizations are great examples of his efforts to support the community."

McCrae, a Beltone hearing care practitioner since 1989, operates 9 audiology and hearing aid clinics throughout the San Antonio/Austin/Hill Country area. He currently serves as the president of the Texas Hearing Aid Association and is also a member of the International Hearing Society. This is not the first of McCrae's awards - in 2009 he was recognized by the Texas Hearing Aid Association as Texas Dispenser of the Year, and is a two-time recipient of the Beltone Southwest Regional Excellence Award. Active in his community, McCrae is a supporter of the San Antonio Symphony and the San Antonio Senior Olympics.

"I'm proud to receive the President's Cup Award and appreciate that Beltone recognizes the value we place in our patients and the integrity of our practice," said McCrae. "With each appointment, I know our patients will receive an experience that is trustworthy, professional and caring. I firmly believe in Beltone's ongoing commitment to patient care."

The annual meeting provided Beltone hearing care practitioners from around the world with the opportunity to share ideas and participate in educational seminars. Beltone also proudly announced the latest addition to its product family, the Beltone True™ - a new generation of virtually invisible hearing instruments that wirelessly receive sound directly from TV, cell/home phone, stereo, PC and iPod, via a 2.4 GHz signal.

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