Oticon Introduces New Hearing Aid Designed for First-Time Users


New Hearing Device Shows Potential to Motivate People Reluctant to Wear Hearing Aids

International Study Indicates Advanced Technology in Oticon Intiga Delivers Immediate Benefits and Immediate Acceptance by First-time Users

Oticon IntigaSomerset, NJ: It is estimated that only 20 percent of people who could benefit from hearing instruments seek help, many often waiting up to ten years from the time they could benefit from hearing amplification. Among those who try hearing instruments for the first time, acceptance can be slow and rejection rates high.

Now, a new advanced technology hearing device from Oticon, Inc. shows the potential to deliver immediate benefits and motivate immediate acceptance by people new to hearing amplification.

Results of a multi-center international study with first-time users conducted by researchers at Towson University in Baltimore, MD and Hörzentrum in Oldenburg, Germany suggest that Oticon Intiga provided first time users with immediate and obvious benefits.  The study also showed that although it is widely accepted that people new to hearing devices usually take a longer time to accept amplification, participants in the international study immediately accepted new Intiga.

The Towson and Oldenburg study participants reported experiencing immediate and obvious benefits in a variety of key performance areas including comfort in ear, comfort with loud sounds, one-on-one conversation in quiet and speech in noise that resulted in immediate acceptance by the first-time users. In addition, within the first week of the study, the majority of the participants indicated a determination to wear their new hearing instruments long term.

“Hearing devices, no matter how advanced their technology, provide no benefit ‘in the drawer’,” says Oticon President Peer Lauritsen, referring to industry studies showing that 1 out of 10 of those who purchase hearing aids never wear them – a number estimated at nearly 1 million people in the US alone (MarketTrak VIII, 2011).  “With Oticon Intiga, we aim to create an immediate ‘now effect” – immediate and obvious benefits from the start that motivate rapid acceptance and long term use.”

The acceptance and potential for long term use of hearing solutions is significant in the treatment of a health condition that can significantly impact quality of life. Untreated hearing loss can lead to increased frustration, fatigue, and social withdrawal and strain personal and professional relationships. Hearing loss can also inhibit an individual’s earning capacity.

Not surprisingly, the way hearing solutions look and feel are important considerations. Top requirements voiced by new users in an Oticon study of 1,500 people experiencing hearing difficulty included a discreet look that doesn’t intimidate and a fit that is comfortable to wear throughout the day.  Intiga’s ultra-small, organic shape hides well behind the ear and the almost invisible receiver wire and ergonomically shaped speaker ensure fitting comfort and retention throughout the day.  The hearing instrument’s surface is smooth and unbroken with invisible microphone openings and no push buttons to attract attention.

Intiga is the world’s smallest wireless hearing instrument. Bluetooth capabilities allow Intiga to connect wirelessly to cell phones, becoming a virtual hands-free headset. With addition of the Oticon ConnectLine system, audio from televisions and landline phones can be streamed directly to the hearing instruments. The discreet ConnectLine clip-on microphone can be used with Intiga to enhance a user’s ability to engage in one-on-one conversations in difficult listening environments.

Oticon Intiga is available in 13 colors ranging from subtle shades that blend to complement natural skin and hair tones to more vibrant contemporary colors including terracotta, vivid lilac and natural henna. Intiga is suitable for people with mild to moderate hearing loss, more than 80% of hearing losses with first-time users. The new hearing solution is available exclusively through Oticon-authorized hearing care professionals.

oticon intiga line-up

For more information on hearing loss and new Oticon Intiga visit www.oticonusa.com.

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