Oticon Alta

Oticon Hearing Aids: New VP of Marketing Appointed

Somerset, NJ June 15 – Oticon, Inc, an international hearing aid manufacturer, today announced that Sheena Oliver, AuD, MBA has been appointed Vice President of Marketing. In her new position, Oliver will be responsible for Oticon, Inc.’s overall marketing strategy, overseeing the company’s marketing, advertising and public relations initiatives across all product lines. 

Oliver succeeds Vice President of Marketing Gordon Wilson who retired following 15 years with Oticon sister companies in Australia, Denmark and the U.S.

Oliver, who began her career as a clinical audiologist, joined Oticon in 2001 as the Coordinator of Clinical Programs supervising a range of initiatives to support the OtiKids, Veterans Administration and consignment programs In 2002, she joined the marketing team and as product manager, successfully launched Adapto hearing aids and other product families. 

As manager of Oticon Pediatrics, her most recent position, Oliver helped to establish Oticon Pediatrics as a distinct brand and a valuable single source for optimal solutions for children with hearing loss. 

“Sheena brings considerable experience in business marketing to her new position,” says Oticon President Peer Lauritsen. “Under her leadership, Oticon has grown significantly in its ability to meet the needs of hearing care professionals. As an audiologist, she has a unique understanding of the day-to-day needs of practitioners. She provides a positive environment that encourages communication and critical information sharing and results in innovative approaches that better address the needs of our business partners.”

Prior to joining Oticon, Oliver served as a clinical audiologist in a retail setting. She also worked as a medical sales representative for Eli Lilly Pharmaceuticals. An alumna of University of Pittsburgh, Oliver earned her Doctor of Audiology degree from Salus University in 2008. She holds a Masters in Business Administration from Temple University.

For more information on Oticon contact www.oticonusa.com or the Oticon Web Channel on Audiology Online.

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