Oticon Alta

A Successful Partnership Renewed...Veterans Administration Selects Oticon Inc. as Hearing Device Supplier

Beginning November 1, 2009, U.S. veterans will be eligible to benefit from the superior technology and sound quality found in Oticon hearing instruments and products. The Veterans Administration has named Oticon, Inc. as an official supplier of hearing devices for the more than 5 millions veterans who seek health care through the VA system.

"We are pleased to renew our partnership with the Veterans Administration," states Oticon President Peer Lauritsen. "We welcome the tremendous opportunity to again provide access to advanced technology hearing instruments to a very special population - serving the needs of people with hearing loss who have so generously served their country." The new recognition of Oticon as an official VA supplier renews the company's previous partnership with VA Health Care.

According to the Hearing Industry Association, the VA represents approximately 18% of the U.S. market for hearing aids. The VA has experienced unit growth of more than 29% for the 3 months ending on June 30, 2009 when compared to the same period of 2008.

With Oticon's wireless hearing solutions, veterans can experience the benefits of connectivity for a range of modern lifestyle needs including cell and landline phone use and improved TV/ music appreciation. Oticon's full range of in-the-ear, behind-the-ear and receiver-in-the-ear advanced technology hearing devices offer veterans enhanced ease of use, convenience, and energy efficiency.

For more information about Oticon, visit http://www.oticonusa.com.

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