April 1, 2009 - Kitchener, ON, Canada - Unitron today unveiled a new Company brand identity, and announced the introduction of two new products that feature exceptional technological advances at AudiologyNOW! 2009 in Dallas, Texas.
The Unitron brand, represented by a new logo, tagline and colors, gives shape to the Company's unique promise to hearing healthcare professionals and their clients. The logo, with its connect tagline, represents the vital connections between Unitron employees, hearing healthcare professionals and people with hearing loss.
New Products Exemplify Purpose-Driven Innovation
In a major product announcement, Unitron's new premium hearing instrument PassportTM offers an extraordinary array of advanced technologies that promote clearer, more engaging hearing than ever before. Passport's purpose-driven innovations include unprecedented client control over listening preferences, wireless connectivity and programming, interactive personalized learning, and digitally precise venting technology. Passport's smartFocusTM gives clients the ability to control four adaptive features of their hearing instruments, including the microphone strategy, to refine individual listening preferences.
With Passport, Unitron continues its track record for unparalleled choice with the introduction of three new styles: wireless Moxi TM 13 CRT (Canal Receiver Technology) and ModaTM 13 Slim Tube, which offer all the advantages of a 13 BTE without compromising on size and aesthetics; and the all-new ShiftTM - the second Unitron product introduction in this year's AAA line-up.
Shift is the ultra-small BTE that proves stylish is also smart. Shift is a 10A CRT with Passport's core feature set. Shells and spines can be easily interchanged in the office to meet clients' style preferences to match skin tone, hair color or personal style. The commitment to client control continues in Shift, with the proven ease of onBoardTM control and the optional Smart Control remote.
Commenting on the simultaneous brand and product introductions, Unitron President and Chief Executive Officer, Cameron Hay said, "Launching these three initiatives concurrently makes perfect sense. Passport and Shift truly exemplify our brand promise. Both are purpose-driven solutions that contain amazing advancements in hearing instrument technology and both showcase the great things that happen when we collaborate with our customers to respond to the everyday needs of their clients. The addition of these products to our already extensive line-up further strengthens our commitment to providing solutions for everyone in the broadest range of styles and at all price points." Passport and Shift market introduction will be staggered from April to June 2009.