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Sonic Innovations Launches New Product to Meet Growing Consumer Need and Demand for Digital Hearing Aids

VelocityTM 6 offers advanced technology and lower entry-level price point

Salt Lake City- Sonic Innovations, Inc. (NASDAQ: SNCI) the only U.S.-based publicly traded manufacturer of digital hearing aids, has added a new product to its recently launched Velocity series. The Velocity 6 now becomes the latest product in a line that also includes Velocity 24, 12 and 4.

Sonic Innovations' CEO Sam Westover describes Velocity 6 as, "our mid-level offering in the Velocity series, providing advanced technology at a lower price point. In today's economy, we recognize the need to offer a variety of price-point options while maintaining the multiple channels and features that help distinguish the Velocity line of products. Velocity 6 fits into the Velocity series with many of the unique Sonic Innovations' technologies found in our other Velocity hearing devices-including Sonic SoundTM digital processing that provides exceptional natural sound, the best noise reduction available and superior directional performance. Velocity 6 provides another option for hearing care professionals to help their patients achieve their specific
hearing goals while meeting lifestyle needs."

Velocity 6 is also equipped with automatic telephone, data logging, eight pre-configured listening environments and Bluetooth® compatibility. Velocity 6 is available in a variety of custom models, a standard size BTE model and the smallest fully featured miniBTE available. The miniBTE can be fit with either an ear hook or thin tube configuration.

Westover noted that as hearing loss in America continues to grow, the company will aggressively develop new products aimed at a wide range of lifestyles. A recent study conducted by the Better Hearing Institute estimates that hearing loss now affects one out of every six Americans, amounting to 31.5 million people. In addition, more people under the age of 65 now suffer from some type of hearing loss than those over 65.

"Because exposure to noise, rather than just the aging process, has really become a factor in hearing loss, our potential customer base is growing to include a younger market that desires more innovative digital technology than any previous generation of hearing aids was able to provide," Westover said.

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