Somerset, NJ May 20 Oticon has been honored with the 2004 Frost & Sullivan Excellence in Technology Award. The annual award is bestowed upon the company for the development and introduction of Oticon Syncro, a novel, next generation hearing aid that is expected to bring significant contributions to the industry in terms of adoption, change and competitive posture.
Oticon is pleased to be recognized by Frost & Sullivan as a technology leader, stated Mikael Worning, President, Oticon, Inc. For over 100 years, Oticon has been a pioneer in developing innovative, advanced technologies to benefit people with hearing loss. To gain international recognition for Syncro just one month after its introduction confirms our belief that Syncro truly is a new breed of hearing aid.
Syncro employs a range of new, innovative directionality, noise management and compression systems and uses a unique application of Artificial Intelligence to manage the systems complex interaction. The instrument makes as many as 17,000 intelligent decisions per second, simultaneously comparing the actual outcomes of particular feature combinations and choosing the specific combination that provides the optimal voice-to-noise ratio at any given moment.
Frost & Sullivan, a global leader in growth consulting, annually presents awards to top companies in a variety of regional and global markets. A host of critical marketing factors such as leadership, strategy, service, innovation, integration and development are recognized. Frost & Sullivan praised Syncros potential to redefine the way the market and end-users employ hearing aids: it shifts the emphasis from the features of the hearing aid to their benefits. The award cited Oticons broad commitment to technological innovation that has lead to the introduction of a range of new technologies and products that already have brought perceptible improvements to the quality of life of their users.
Oticon, one of the worlds oldest and most respected hearing aid manufacturers, celebrates its 100th anniversary in 2004. The company was founded in Copenhagen in 1904 by Hans Demant, inspired by a desire to help his hearing impaired wife and others like her. Today, Oticon is located in over 20 countries, providing quality, state-of-the-art hearing instruments to people worldwide. A pioneer in digital technology, Oticon continues to develop and manufacture the newest, most technologically advanced hearing instruments to help people with hearing loss live the lives they want, with the hearing they have. The companys commitment to put People First in designing quality hearing care solutions is made stronger through partnership with dedicated and caring hearing care professionals in countries around the world.