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Popular Science Awards Lyric 'Invisible' Hearing Aid 2009 'Best of What's New' Award

Newark, CA-November 16, 2009 - Popular Science Magazine has named the Lyric "invisible" hearing aid from InSound Medical a winner of its coveted Best of What's New Award in the Health category. Chosen from thousands of entrants, Lyric is designed to reside deep in the hearing canal for up to four months while providing natural sound quality. Unlike conventional hearing aids, it does not require battery changes, operates around the clock, can be worn during showers, and uses the ear's natural anatomy to funnel sound to the ear drum.

"We are honored to be recognized by Popular Science for creating a unique product that can help many of the 35 million Americans with significant hearing loss," said David Thrower, CEO of InSound Medical. "This award also honors the groundbreaking work our scientists and engineers have done creating Lyric."

"For 22 years, Popular Science has honored the innovations that surprise and amaze us, those that make a positive impact on our world today, and challenge our views of what's possible in the future," said Mark Jannot, Editor in Chief of Popular Science. "The 'Best of What's New' award is the magazine's top honor, and the 100 winners - chosen from among thousands of entrants - represent the highest level of achievement in their fields."

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About "Best of What's New"

Each year, the editors of Popular Science review thousands of products in search of the top 100 tech innovations of the year - breakthrough products and technologies that represent a significant leap in their categories. The winners of the "Best of What's New" award are given inclusion in the much-anticipated December issue of Popular Science, the most widely read issue of the year since the debut of "Best of What's New" in 1987. "Best of What's New" awards are presented to 100 new products and technologies in 11 categories: Automotive, Aviation & Space, Computing, Engineering, Gadgets, Green Technology, Home Entertainment, Security, Home Technology, Personal Health, and Recreation.

About Popular Science

Founded in 1872, Popular Science ( is the world's largest science and technology magazine, with a circulation of 1.3 million and 7.1 million readers. Each month, Popular Science delivers "The Future Now," reporting on the intersection of science and everyday life with an eye toward what's new and why it matters. Popular Science is published by the Bonnier Corporation (, one of the largest consumer publishing groups in America and the leading media company serving passionate, highly engaged audiences through more than 40 special-interest magazines and related multimedia projects and events.

About Lyric Hearing
Lyric is not appropriate for all patients. See a Lyric trained professional to determine if Lyric is right for you. Individual replacement needs may vary.

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