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Oticon Celebrates 100th Anniversary with Program that Shows the Benefits of Hearing Solutions at Any Life Stage

100 Pairs of Hearing Aids for 100 Centenarians

Somerset, NJ April 15 -- Reaching a 100-year milestone is an achievement for anyone -- including a company celebrating 100 years of improving the lives of people with hearing loss. During Oticons 100th anniversary year, the company will celebrate others who have reached this important milestone by providing a pair of Oticon advanced technology digital hearing aids to 100 centenarians in cities across the country. The goal: to underscore that at any age, the benefits of quality hearing care solutions can improve a persons ability to lead a full and rewarding life.

The leading hearing aid manufacturer will work through Oticons nationwide network of hearing care partners to select the 100 senior citizens who will be fitted by their local hearing care professional with free Oticon digital hearing aids, including Oticons new Syncro, advanced technology hearing aid with artificial intelligence. Nominees will be judged on an up to 250-word essay, written by the hearing care professional or the nominees family or friends, that demonstrates the individuals lifelong commitment to putting People First and indicates how improved hearing will enable the nominee to continue to play an active, valuable role in the lives of his/her family, community or organization.

In the early 1900s, when Oticon and todays centenarians were born, people with hearing loss had little opportunity to improve the quality of their lives, stated Mikael Worning, president of Oticon, Inc. Today, Oticon offers a full range of quality hearing instruments to suit a broad spectrum of individual needs and preferences. It is only fitting that as Oticon reaches this important 100 year milestone, we celebrate with people who can help us show the incredible advances we have made in helping people live the lives they want with the hearing they have for a lifetime.

Hearing care professionals who currently partner with Oticon in providing optimal hearing care solutions for their clients are eligible to nominate a centenarian. For additional information or to obtain an application, please contact Nancy Palmere at 800-227-3921 ext. 2506.

About Oticon

Oticon, one of the worlds oldest and most respected hearing aid manufacturers, celebrates its 100th anniversary in 2004. The company was founded in Copenhagen in 1904 by Hans Demant, inspired by a desire to help his hearing impaired wife and others like her. Today, Oticon is located in over 20 countries, providing quality, state-of-the-art hearing instruments to people worldwide. A pioneer in digital technology, Oticon continues to develop and manufacture the newest, most technologically advanced hearing instruments to help people with hearing loss live the lives they want, with the hearing they have. The companys commitment to put People First in designing quality hearing care solutions is made stronger through partnership with dedicated and caring hearing care professionals in countries around the world.

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