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Oticon “At the Heart of It” Campaign Supports American Heart Association

SOMERSET, NJ: Oticon, Inc., one of the world’s leading hearing solutions manufacturers, presented a check for $10,000 to the American Heart Association at a special presentation at the company’s Somerset headquarters on Monday, August 1. The donation represents the support of hundreds of hearing care professionals nationwide who participated in Oticon’s special heart and hearing health campaign entitled At the Heart of It. . .We Put People First. During February and March, Oticon donated a portion of the proceeds from the sale of Agil hearing devices to the American Heart Association to fund life-saving education and research.

The campaign also encouraged hearing care professionals and their staffs to clip on shiny red pedometers and join the Oticon Heart Healthy Challenge to begin taking steps toward improved heart health. Reports of participants taking the stairs, parking farther from the office and adding a brisk walk to lunch hours flooded into Oticon, Inc. from locations across the US. In Somerset, Oticon employees proudly sported their red At the Heart of It t-shirts and pedometers to celebrate Oticon’s 1st Healthy Heart Day and raise an additional $400 for the American Heart Association.

“Our commitment to putting People First supports hearing care and hearing solutions that empower people to continue to take an active part in life,” says Oticon President Peer Lauritsen. “Through our At the Heart It campaign, we aimed to motivate other healthy choices that provide life-changing benefits.”

“We are pleased that companies like Oticon are supporting the American Heart Association’s mission to help build healthier lives, free of cardiovascular diseases and stroke through programs like the At the Heart of It campaign,” said Andrea Lack Friedman, LMSW, Regional Vice President, Central/Southern NJ for the American Heart Association who accepted the donation from Oticon at the presentation ceremony. “It is especially gratifying that Oticon has chosen to support our efforts not only in Central and Southern New Jersey but in cities across the country through this national campaign.”

Photo: A Lot of Heart – Peer Lauritsen President of Oticon, Inc., presents a check for $10,000 to the Andrea Lack Friedman, Regional Vice President, Central/Southern NJ for the American Heart Association at a ceremony at Oticon’s Somerset, New Jersey headquarters. The donation represents the support of hundreds of hearing care professionals nationwide who participated in Oticon’s At the Heart of It.We Put People First program.  During February and March, Oticon donated a portion of the proceeds from the sale of Agil hearing devices to the American Heart Association to fund life-saving education and research.

The campaign also encouraged hearing care professionals and their staffs to clip on shiny red pedometers and join the Oticon Heart Healthy Challenge to begin taking steps toward improved heart health.  Oticon employees proudly sported their red At the Heart of It t-shirts and pedometers to celebrate Oticon’s 1st Healthy Heart Day and raised an additional $400 for the American Heart Association.

A focus on heart health is especially relevant in the hearing health arena. A recent study published in the American Journal of Audiology found that the negative influence of impaired cardiovascular health on both the peripheral and central auditory system has the potential to affect an individual’s capacity to hear. An earlier report from the National Council on Aging showed that untreated hearing loss can result in increased stress, isolation and depression – factors that contribute to an increased risk of heart disease. By raising awareness of the connection between heart disease and hearing loss, Oticon aims educate and motivate people to take advantage of the benefits of modern hearing solutions, like Oticon Agil.

For more information about hearing health and Oticon, Inc. visit oticonusa.com. Visit the American Heart Association’s website, heart.org, for information about heart healthy lifestyles.

Source: Oticon, Inc.

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