On April 1, 2003, ASHA launched a national public service campaign focusing on hearing healthcare. This campaign is the third Public service campaign the Association has produced since calendar year 2000. Following in the footsteps of those highly successful campaigns which have garnered the professions more than $11 million in free advertising and numerous positive responses from consumers nationwide, the hearing healthcare campaign will feature print, radio, and television public service announcements (PSAs).
The campaign, which focuses on noise levels of everyday sounds, is designed to warn consumers about the need to curb noise exposure for prolonged periods, to avoid noises above 85 decibels, and to raise awareness about the profession of audiology. Some of these noises such as lawn mowers, kitchen appliances, live or recorded music, power tools, traffic and even crowded restaurants, are referenced throughout the campaign.
With the tagline "Keep an Eye on Your Ears", the campaign prominently features ASHA's toll-free consumer 800 number as well as the ASHA web site. The television, radio, and print ads have been distributed to radio stations, television stations, and newspapers and magazines across the country.
