The 8800-square-foot exhibit provided a personalized view of Oticon’s portfolio of advanced technology hearing solutions and business support captured the attention – and the votes – of the more than 3600 hearing care professionals from across the country who attended the annual conference.
“The central theme of our exhibit this year is the new world of personalized hearing care, shaped to life -- starting with the new Oticon Alta premium technology hearing solution,” said Oticon President Peer Lauritsen. “Alta’s premium hearing technology, all new Inium platform and innovative fitting tools empower practitioners to factor more personal dimensions into each fitting for a highly customized solution and a higher level of client satisfaction.”
The exhibit offered conference participants and opportunity to get “up close and personal” with Alta’s exceptional performance, incredibly small size and ultra-low power consumption and discover how a new generation of RITE receivers, domes and molds, called MiniFit, provide a more personalized fit. Also showcased was the newly-updated ConnectLine system, a perfect partner to Alta, offering the most connectivity opportunities in one integrated system. ConnectLine’s new and more versatile Streamer Pro features teleloop and FM compatibility features plus a new neck loop design in three size options for better fit and a rubberized grip for easy handling.
A custom product modeling demonstration provided an overview of new possibilities for achieving a more personalized fit with improved flexibility, comfort and listening performance. Also spotlighted were Oticon’s new personalized business support materials that enable practitioners to “customize” their marketing campaigns to their unique marketing approach and practice persona. An Oticon Pediatrics “classroom” featured an interactive Smart board and the Oicon’s Student Lounge provided an opportunity to learn about exciting Oticon-supported student programs and network with fellow young professionals at an “Oticon Summer Camp Reunion.”
The Oticon exhibit was also the setting for a special champagne and cake celebration in honor of the American Academy of Audiology’s 25th Anniversary. Conference participants were given an opportunity to post their personal wishes for the future of audiology on an oversized anniversary candle display. For each anniversary wish posted, Oticon donated $1 to fund costs for audiologists to join 2013 Project Amazon, a humanitarian mission to the Oticon Clinic in Parintins, Brazil. Oticon made additional donations to Project Amazon for each participant that used a special “Oticon App” to record their stops at stations throughout the exhibit during the conference.