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Sonic Pep Appeals to Cost-Conscious Hearing Loss Sufferers

Pep, a new entry-level hearing instrument, designed with price-discriminating consumers in mind is now available from Sonic. Pep hearing solutions come in 5 instrument styles including BTE, Power BTE and custom models and just the right amount of features to help a new hearing instrument wearer adjust to assisted listening.

As the product name suggests, the product campaign is meant to help potential patients get energized about taking the important first step towards better hearing. Those patients who are wary about price and an overabundance of features are the target niche for a "Pep talk."

"Pep is an excellent 'my first hearing instrument' option", says Kathy Landon, V.P. of Branding and Professional Services at Sonic. For the budget-conscious, it provides a quality solution in the right price range. It is also a very user-friendly option and that is directly in line with Sonic's 4S foundation which promotes Simplicity in everything we do."

Even as an entry-level hearing solution, Pep still offers superior sound quality thanks to Sonic's Speech Variable Processing platform. With its streamlined 3 configurable listening programs, new hearing instrument wearers can focus on those situations they experience most frequently—universal environments and telephone and telephone listening—while they become accustomed to wearing a hearing instrument.

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