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Sonic Unveils New Flip Hearing Solution at AudiologyNOW!

Sonic displayed its out-of-the-box hearing solutions at AudiologyNOW!® in March at the Boston Convention and Exhibition Center.

Sonic's latest consumer-inspired product - Flip - will be shown in booth #1731. Flip is a new miniature receiver-in-the-canal (miniRIC) hearing solution that is powerful, yet discreet, to enhance natural sound quality, promote better speech understanding and deliver peace of mind.

"AudiologyNOW! provides the largest, broadest and highest quality educational event for audiologists around the world, and we're thrilled to be able to demonstrate and discuss what's new at Sonic," said Sonic President and Chief Operating Officer Joseph A. Lugara. "We've been extremely pleased with the response that Flip has garnered thus far, and the AudiologyNow! Show is an excellent platform to discuss the enhanced quality of life that Flip and other hearing solutions offer for millions around the world with hearing issues."

Like all Sonic hearing solutions, Flip is ideal for active people with hearing loss that are either unhappy with the look and performance of their current hearing device or those that have previously denied hearing issues for a variety of reasons - including the fear that wearing a hearing device may make them appear older, disabled or even unstylish.

"Far too many people with hearing issues, regardless of age, are living in a denial that ends up making life less enjoyable in the long run," said Lugara. "At Sonic, we strive to deliver convenient solutions that fit into an individual's lifestyle to enhance hearing capability and reverse the stigma associated with hearing loss."

In addition to Flip, Sonic's other stylish hearing solutions will be on display, and Lugara and other executives will be able to discuss recent corporate initiatives including the upcoming opening of Sonic's new worldwide headquarters in Somerset, New Jersey.

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