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Oticon Supports Breast Cancer with 'Think Pink' Campaign

Oticon, Inc. will tap into the awareness-building power of social networks to promote the company’s fifth annual Pink with a Purpose campaign. Oticon’s newest Pink with a Purpose campaign will introduce Oticon Intiga Think Pink, the latest addition to the Intiga portfolio of sleek, modern design, high performance hearing solutions. During September and October, Oticon, Inc. will donate a portion of the proceeds from the sale of the special edition Intiga hearing aid Think Pink and any Intiga or Intigai hearing solution to the National Breast Cancer Coalition to support breast cancer research.

New social networking components including regular postings on a dedicated Oticon Think Pink Facebook page will invite hearing care professionals to spread the word by tagging the Oticon Think Pink Facebook page in posts to clients, friends, family and anyone in their communities who might benefit from information on hearing health and breast cancer awareness. New postings will be added throughout the campaign to maintain the momentum and provide hearing care professionals with positive, awareness-building messages to share with their social networks.

“The annual Oticon Think Pink campaign resonates with hearing care professionals and clients alike -- giving people with hearing loss the opportunity to choose the performance they need and the modern design they want and, at the same time, support a very deserving cause,” says Peer Lauritsen, president of Oticon, Inc. “Our professional partners tell us that they welcome the opportunity to demonstrate their commitment to community health and wellness through the Think Pink program. This year we have increased their ability to easily spread positive information about hearing health and breast cancer research through their practice and personal social networking channels.”

In addition to the strong social networking elements, Oticon will promote Intiga Think Pink with a range of Pink with a Purpose marketing communications materials including ads, newspaper inserts, postcards and desktop displays. Customized press releases and direct mail invitations will further extend and reinforce targeted outreach throughout their communities. Generating engagement at the clinic level is a key driver of success for the Think Pink Campaign. 

To encourage hearing care professionals to take full advantage of social media outreach, Oticon will enter hearing care professionals with the most Oticon Think Pink tagged posts in biweekly contests to win a free pair of Oticon Intigas. Hearing care professionals and their staffs are also encouraged to wear special design Think Pink t-shirts to show their support and consider participation in the American Cancer Society’s “Making Strides Against Breast Cancer” noncompetitive walks that will take place in cities across the country in October.

Plans are already underway for a team of Oticon employees, wearing Intiga Think Pink t-shirts, to once again travel from the company’s Somerset, New Jersey headquarters to New York City’s Central Park to participate in one of country’s largest American Cancer Society walks. A special Think Pink day is planned at the company’s new headquarters where medical staff from the Robert Wood Johnson Hospital will be on hand to provide breast health and wellness advice to the Oticon team.

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