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Better Hearing Institute Launches 'Better Hearing Blog' for People with Hearing Loss Concerns

Washington, DC, July 7, 2009- The Better Hearing Institute (BHI) today launched a seven topic mega-blog that offers the latest hearing health news and that provides a forum for people to discuss hearing concerns and personal stories and challenges.

One of the most commonly unaddressed health conditions in America today, hearing loss affects more than 31.5 million Americans-most of whom are below retirement age. Hearing loss can strike at any time and at any age. And when left unaddressed, hearing loss can affect virtually every aspect of an individual's life.

BHI Executive Director Sergei Kochkin, Ph.D. will contribute to the blog along with close to 40 other hearing health experts who will feature a wide variety of perspectives.

Kochkin encourages members of the public to contribute to the blog and to actively monitor it for the latest news about hearing health.

" Despite the far-reaching impact hearing loss has on so many aspects of an individual's life, many people who are aware that their hearing has deteriorated are reluctant to seek help-despite remarkable technological advances," said Kochkin. The Better Hearing Blog will provide information, insights, and inspiration to help people explore their hearing challenges. It will help people see that they are not alone, that others share their concerns, and that help is available."

Numerous studies have linked untreated hearing loss to a wide range of physical and emotional conditions, including irritability, negativism, anger, fatigue, tension, stress, depression, avoidance or withdrawal from social situations, social rejection and loneliness, reduced alertness and increased risk to personal safety, impaired memory and ability to learn new tasks, reduced job performance and earning power, and diminished psychological and overall health.

Kochkin also points out that 90 to 95 percent of people with hearing loss can be helped with hearing aids-and their quality of life significantly improved.

The Better Hearing Blog will post short articles with experts and cover seven key topics including: Hearing Loss, Technology for hearing loss, Hearing Healthcare Journey, Pediatrics, Hearing Loss Prevention, Family Relationships, and Tinnitus.

The blog features postings ranging from the toll of tinnitus on military personnel returning from Iraq and Afghanistan, to questions about a study claiming that the ping from a titanium golf club may harm people's hearing. To learn more, visit www.betterhearing.org/blog.

About BHI

Founded in 1973, The Better Hearing Institute (BHI) conducts research and engages in hearing health education with the goal of helping people with hearing loss to benefit from proper treatment. To receive a free copy of BHI's 28 page booklet "Your Guide to Better Hearing," visit its website at http://www.betterhearing.orgor call the Better Hearing Institute hotline at 1-800-EAR-WELL. BHI also offers an online hearing test (www.hearingcheck.org) where in the privacy of their own homes people can quickly assess if they need a more comprehensive hearing check by a hearing professional.

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