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Annie Lennox on Cover of Latest Issue of Hear the World Magazine

Famous musician photographed by Bryan Adams as latest ambassador to join initiative focused on topic of hearing loss

Stfa, Switzerland (February 21, 2008)/PRNewswire/The quarterly magazine Hear the World features award-winning musician, Annie Lennox, on the cover of its latest issue, making her the newest ambassador for the Hear the World initiative. Lennox was photographed by musician and photographer Bryan Adams to help raise awareness about the issue of hearing loss.



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"I can't even begin to imagine what my life would be like without the facility to hear," said Lennox. "All my creative expression has been focused around it. It's such a precious gift and not to be taken for granted."

Also featured in the recent issue of Hear the World is actress and musician Lindsay Lohan. In support of the initiative, Lohan was photographed by Adams as well.

The Hear the World magazine utilizes a culture and lifestyle platform to address the topic of hearing. Always linking content to the topic of hearing and sound, the magazine's features focus on a broad range of topics, including music, art, nature, and everything else that contributes to the beauty of life. The magazine also informs readers about the global Hear the World Foundation, which is dedicated to educating the public about the issue of hearing loss and providing support to those with hearing loss.

Adams is the official photographer of Hear the World and has photographed Plcido Domingo, Joss Stone, Amy Winehouse, Harry Belafonte, Bobby McFerrin, Common and Moby, among others for past issues. Each individual is photographed with his or her hand behind the ear to convey an attempt to listen, to hear consciously.

"I'm interested in the goals that Hear the World is trying to achieve," Adams said. "As a musician, I'm naturally sympathetic to a cause dedicated to help people appreciate and preserve an individual's sense of sound."

Hear the World magazine is available at select newsstands and hotels and at airports internationally. It is published on a quarterly basis and costs $8 per issue. The magazine is supported by the global Hear the World initiative, which is dedicated to raising awareness for the topic of hearing. A free copy can be ordered at www.hear-the-world.com. Net proceeds of the magazine benefit the Hear the World Foundation.

About Hear the World

Hear the World is a global initiative by hearing device manufacturer Phonak created to raise awareness about the importance of hearing. The initiative calls attention to the social and emotional impact of hearing loss and addresses prevention of and solutions for a problem that affects more than 10% of the world's population.

For more information, please visit www.hear-the-world.com

For more information on Phonak, please visit www.phonak.com.

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