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Rayovac Announces Improvements in Performance and Packaging for Ultra Proline Hearing Aid Batteries

MADISON, Wis. - Rayovac announces performance improvements in Ultra ProLine hearing aid batteries, designed to help those with severe hearing loss. In addition, packaging enhancements make using these batteries easier, particularly for those with dexterity problems.

Those with severe hearing loss can experience sound distortion and low battery life with standard hearing aid batteries. The new Ultra ProLine battery technology offers up to 50% more power than prior ProLine "high power" batteries (Rayovac H675A and H13A) in high demand hearing aids. This increase in power eliminates the need for those with severe hearing loss to purchase special "high power" batteries that offer more power but shorter life in regular aids. The improved Rayovac Ultra ProLine battery eliminates the confusion and inconvenience of having to look for special "high power" batteries.

The improved packaging incorporates new features while maintaining the simple, comfortable and useful dial pack consumers are familiar with. Changes include longer battery tabs that are easier to grasp, a helpful advantage for those experiencing dexterity or vision problems. And the moderately longer tabs won't interfere with placing them in battery holders or in pouches, as many users prefer to carry spare batteries.

A ratcheting, double dial "clicks" in place to position a battery squarely in front of the door and also prevents lost batteries in a purse or pocket. In addition, the improved battery door is easier to open and stays securely closed. The packaging also includes new eye-catching graphics.

"Rayovac is continually looking for ways to enhance the quality of life for those with hearing loss," said Randy Raymond, vice president and general manager - global hearing aid business. "To us, that means doing everything we can to make our product better and easier to use. Hearing care professionals can now offer the most powerful Rayovac hearing aid battery ever, along with new packaging that adds even more value and appeal."

Rayovac Ultra ProLine premium zinc air batteries are available in sizes: 13, 312, 10, 675 and 5.

For more information about Rayovac's quality Ultra ProLine Zinc Air Hearing Aid Batteries, contact: Rayovac ProLine at 1-800-356-7422.

With the recent VARTA consumer battery transaction, Rayovac is one of the world's largest consumer battery and lighting device companies. Rayovac and VARTA products are sold in more than 115 countries. The Company is the world leader in hearing aid batteries and also markets the number one selling rechargeable brand of battery in the U.S. and in Europe. Rayovac trades on the New York Stock Exchange under the ROV symbol.

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