Our company approaches this issue in two ways. For those users who want the hearing aids to be as discreet as possible, we have a variety of natural colors for our hearing aids. For custom devices (those that fit into the ear), we produce a variety of skin tone colors ranging from beige through dark brown. For behind-the-ear hearing aids, we also have hair tone colors available, including browns, black and grays. For patients who celebrate the presence of their behind-the-ear devices, we produce a series of bright colors (we call them cooler colors). These colors include blue, green, purple, orange, yellow, pink and clear. These colored hearing aids are particularly popular with children, but it is not unheard of for adults to wear these colors.