What comes to mind when you hear these words:
‘Cool’, ‘High tech’, ‘Sleek’, ‘Stylish’ and ‘Hip’ ?
How about hearing aids?
Today, hearing aids are smaller, more comfortable, and most importantly - more effective - than ever before, which explains why satisfaction with new hearing aids is at an all-time high of 90% (Kochkin, 2005). Hearing aids today are digital microcomputers that can automatically adjust to ensure sounds are audible and comfortable. And with a whole host of twenty-first century features, they’re easy – and even fun – to use. Even basic models today are light years ahead of the most advanced models of just a few years ago.
That’s great news, because in over 90% of cases of hearing loss, hearing aids are recommended. In fact, for most hearing loss, hearing aids are the only treatment. And research has proven that hearing aids not only help you hear better but can actually improve the quality of your life (National Council on Aging, 1999).
It’s no wonder today that Boomers, Gen Xers, teens – as well as seniors – with hearing loss now include hearing aids among their collection of must-have tech accessories.
Kochkin, Sergei (2005). MarkeTrak VII: Hearing Loss Population Tops 31 Million. Hearing Review, 12,(7), 16-29.
National Council on Aging (1999). The Consequences of Untreated Hearing Loss in Older Persons. Retrieved on October 22, 2008 from http://www.ncoa.org/attachments/UntreatedHearingLossReport%2Epdf.
