Oticon Alta

Oticon, Inc. Donates $10,000 to American Heart Association

Rasmus Borsting, Executive Vice President of Oticon, Inc., presents a check for $10,000 to the Lisa Marie Arieno, the American Heart Association’s Regional Director of Central New Jersey and Greater Union County at a ceremony held at Oticon’s new headquarters in Somerset, New Jersey. The donation represents the success of the company’s 2012 “At the Heart of It ... We Put People First” campaign.

During American Heart Month in February, Oticon pledged a portion of the proceeds from the sale of Intiga hearing devices to the AHA as part of the heart and hearing health awareness-building program. Hundreds of hearing care professionals participated in the month-long campaign, encouraging people in communities across the country to take the first steps toward better health and better hearing with professional consultations and evaluations that can
provide life-changing benefits.

Oticon also challenged hearing care professionals and their staffs to join an on-line “Steps in the Right Direction” walking challenge with prizes and recognition to teams that took their own positive steps toward better health. The Oticon family practiced what they preached by clipping on pedometers and partnering with AHA for a Heart Healthy EXPO that provided blood pressure and BMI screenings and healthy lifestyle advice to all employees.

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