Oticon Dual Hearing Aids "Think Pink" For Breast Cancer Awareness


Breast cancer is a horrible disease, yet, with an increased awareness of breast cancer, its symptoms, and the importance of regular self-examinations and annual mammograms, it’s a disease that can be prevented in many cases.

Here are some facts:

  • After non-melanoma skin cancer, breast cancer is the most common type of cancer among women.
  • Breast cancer affects women and men. Recent stats reveal that 186,467 women were diagnosed with breast cancer in one year. During that same time frame, 1,764 men were diagnosed with the disease.
  • The Center for Disease Control reported that 41,116 women died from this devastating disease while 375 men succumbed.
  • Breast cancer is the 7th leading cause of death in women.
  • The risk of breast cancer increases with age.
  • Caucasian women have the highest incidence rate followed by African-American women, native American women, Asian women and Hispanic women.
  • The disease affects, not only the victim, but loved ones, friends and associates. Most of us know someone who’s been impacted by breast cancer. Don’t you?

October is Breast Cancer Awareness Month: What Are You Going To Do?

breast cancer pink ribbon

The best preventative steps a woman can take is to increase her awareness of breast cancer and to heighten the importance of regular self-examinations and regular mammograms. Caught early, breast cancer is highly treatable through a variety of means – chemo, radiation therapy, lumpectomies, mastectomies – there’s life after breast cancer if we all do our part to raise awareness. 

So, across the country and around the world, men and women will don pink ribbons, contribute their time and energy to participate in fund-raising walk-a-thons to honor friends, relatives and total strangers whose lives have been tragically cut short by breast cancer.

You’ll also to be able to attend workshops, seminars or simply go on-line to learn how to give yourself a breast exam – what to look for, what to feel for and what to do when a lump is detected (get to your physician ASAP). Once again, the earlier breast cancer is diagnosed and treatment begins, the more likely women will survive the disease to participate in lots of walk-a-thons in the years ahead. In fact, breast cancer survivors are the most dedicated supporters of breast cancer research. They understand the seriousness of a breast cancer diagnosis.

So what are you going to do to raise awareness – your own awareness and the awareness of your friends? There’s much you can do. There’s much we can all do.

Oticon Is “Positively Pink” Over Breast Cancer Awareness Month

With the changing of the seasons comes an increased awareness of time passing. Another summer has passed and soon the holiday season will be here, making October the ideal month to think about breast cancer, to raise money to support breast cancer research and to do something good for yourself, your loved ones and friends.

Oticon Dual Hearing Aids Think Pink
Think Pink with Oticon Dual Hearing Aids

Oticon, a premier manufacturer of hearing aids, recently announced its support of Breast Cancer Awareness Month with its “Positively Pink” promotional campaign designed to increase awareness of breast cancer and to raise money to advance breast cancer research so that some day, soon, a cure can be found.

The Oticon Dual hearing aid product line has a new member to honor and educate women to take control of their own health. The new Dual, dubbed “Think Pink” is a high-tech hearing aid that employs the company’s ultra-fast RISE technology, delivering broader bandwidth, significantly higher levels of sound processing ability and a sleek, modern design.

Ah, one more thing: Oticon’s “Think Pink” Dual is…well, it’s bright pink to make the world more aware of your motivation and drive to find that elusive cure for breast cancer. Think Pink says you care about women’s health. Imagine that - a hearing aid that makes a personal statement about your advocacy of breast cancer research.

“The positive response to our Delta Think Pink edition showed us breast cancer awareness and support is a cause that resonates with many people, “ states Peer Lauritsen, Oticon’s President. “[The] New Dual Think Pink renews our support of breast cancer research and gives people with hearing loss the opportunity to choose the performance they need and the stylish, modern design they want and, at the same time, help support a worthy cause.” Breast cancer research.

During October, Oticon will donate a portion of the proceeds of Think Pink sales to support breast cancer research, so when you purchase a pair of these hot pink beauties, not only do you improve the quality of your life and those who’ve coped with your hearing loss, you also improve the research community’s efforts to find a breast cancer cure.

Now, that’s a win-win-win situation for hearing aid wearers, Oticon and cancer research institutes. So, if you’ve been putting off that hearing exam, now’s the time to visit your hearing health professional for an evaluation of any hearing loss, and to take steps to address that hearing loss while helping others in the battle against breast cancer.

Breast Cancer Treatment and Hearing Loss

What’s one got to do with the other?

Well, women diagnosed with breast cancer must often undergo chemotherapy treatment designed to attack cancerous cells before they spread to other parts of the body. Unfortunately, some of these medications are ototoxic, meaning that hearing loss is a common side effect of certain forms of chemo drugs targeting breast cancer.

So, for cancer survivors who have undergone breast cancer chemotherapy, hearing loss can be a potential problem. But a problem with a solution.

Have you or a loved one undergone chemo to treat breast cancer? Have you noticed a loss in hearing? Do friends urge you to get your hearing tested? Well, it’s not your imagination. Chemotherapy provides hope for tens of thousands of women and men diagnosed with breast cancer, but there are risks of side effects occurring. Hearing loss is one of the unfortunate side effects of cancer treating drug therapy.

Solution? Make an appointment with an audiologist or other hearing professional to determine if you do in fact have hearing loss. Although hearing loss caused by ototoxic drugs is often not reversible, there are treatments such as hearing aids that can give back the sounds you’ve been missing.

Like a pair of Think Pink Oticon Dual hearing aids that enable you to enjoy life, stay plugged in with wireless connectivity and to fully enjoy a long, healthy life.

October is Breast Cancer Awareness Month. Get involved. Help others. Do something to make the world a happier, healthier place. And if you’ve been putting off that hearing exam – the one you know you’ll have to face at some point – well, this October is the perfect time to make that appointment and Think Pink.

Oticon’s Positively Pink campaign to raise awareness of breast cancer and treatment options is the opportunity you’ve been waiting for – the opportunity to improve the quality of your life as you help others in their battle with breast cancer.

So, what are you going to do? Show your support. Think pink this October.


For more information on breast cancer and breast cancer awareness efforts, visit the National Breast Cancer Awareness Month's website.

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